Denim Lead

Amsterdam city, public bodies, firms sign ‘Denim Deal’


Amsterdam city, other public bodies, and firms working throughout the textile supply chain recently signed the ‘Denim Deal’, an agreement to manufacture denim products more sustainably. The new international collaboration is focused on making post-consumer recycling of textiles the new standard in the industry and has been signed by 30 parties.

The signatories include the Amsterdam city, the Amsterdam Economic Board, the Dutch ministry of infrastructure and water management, and the municipalities of Haarlem and the Zaanstad. Major brands, including Mud Jeans, Kings of Indigo, House of Denim, and Scotch & Soda, have also signed up, according to the official website of Amsterdam city.

All signatories to the deal have committed themselves to meet certain sustainable standards a part of their operations. This includes agreeing to work as quickly as possible towards a standard of using at least 5 percent recycled textile in all denim garments.

Scotch & Soda, Mud Jeans, and Kuyuchi have also pledged to jointly make three million denim garments containing at least 20 percent recycled textiles.

The city of Amsterdam will support this aim by collecting old textiles from residents and ensuring as many people as possible recycle their denim correctly. The deal will run for three years and at the end of each year, a report will be compiled to assess all of the activities undertaken and the results.

New parties that also want to participate can also still join up.


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