Cordura brand and Artistic Milliners have collaborated in the evolution of a new choice of work pants from US women’s workwear specialist, Dovetail. This marks the debut of the Noir No Fade Black Cordura denim, part of the Artistic Milliners Supercharged Cordura Denim collection. Cordura fabric used in many leading high-performance gear and apparel products.
With the development of Noir denim from Artistic Milliners, the denim company of the future; the Cordura brand were able to help Dovetail deliver a tough, sustainable work pants, just like the women who wear them. Dovetail is a company set up and run by women, dedicated to designing and producing workwear for women, according to Invista, the parent company of Cordura.
“We build radical pieces out of need. Women tell us what they want and we go from there. Our latest Maven and Britt style pants with ‘No Fade Black’ Cordura Denim came from a request from our most hard-core customers, who asked for the toughest possible pant. We were getting requests for a non-fading black pant, from women who work in tough roles as roadies, theatre techs, and film crew. These pants are up to four times stronger than regular cotton denim and have a comfy stretch. There’s also a built-in long lasting softness that comes from the supple wood-based Lenzing Tencel branded modal fibres used. These fibres come from a blend of sustainable wood sources and that’s important, because sustainability is a key factor now for our customers,” Sara DeLuca, co-founder of Dovetail said in an Invista press release.
“Artistic Milliners is a world player in the denim sector, and we were delighted to work with Dovetail and the Cordura team. Both these brands share our own innovative attitude to coming up with relevant solutions for today’s market. As a recognised UN pioneer in sustainability, our team was excited to harness our expertise to tackle Dovetail’s challenge. And we were able to deliver with the debut of the Noir (No Fade Black) denim that’s part of our Supercharged Cordura denim collection. This is an exciting portfolio of durable, long-lasting, high- performance tech denims for today’s stylish and comfort-driven consumers,” Ebru Ozaydin, senior vice president of sales and marketing at Artistic Milliners said.
“At Cordura our belief is that sustainability begins with products that last. Quite simply, the longer something lasts the less need to throw it away and consume yet more resources. What an incredible experience it was for me personally to be working with such a talented team, and in particular, to help develop a solution that was specifically addressing women’s workwear needs,” Cindy McNaull, business development director at Cordura said.