London – G-Star Raw is set to launch its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. This latest pair of jeans marks new milestone in responsible denim manufacturing as they are made from the first ever Cradle to Cradle Gold Level certified denim fabric.
Developed in Garment & Textile denim fabric manufacturer & G-Star sought to partner with its suppliers to help pave the way for future sustainable innovations. The new denim fabric used to make the jeans is made from 100 percent organic cotton, grown without any synthetic fertilizers or toxic pesticides.
G-Star shares new processes for creating its most sustainable jeans to date
In addition, the fabric is also the first denim to reach be Cradle to Cradle certified at the Gold Level by the Cradle to Cradle Products Innovations Institute. In order to ensure it remains an instrument for change in the industry G-Star and its mill partner worked together to create an open-source access to their sustainable denim fabric development processes, which can be accessed by others through the Institute’s Fashion Positive Materials Library. G-Star Raw takes responsibility to lead by example in promoting sustainable denim innovation,”