Athleisure Influences
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Women’s Fast Fashion Denim in 2018-19

Trendstop gives Fashion United readers an industry insider’s guide to the key women’s Fall/Winter 2018-19 denim directions for the fast fashion market.

Trendstop’s denim experts bring you the essential looks that will be directly impacting the women’s denim sector. As the new season’s retail collections start to drop, the short turn-around times within the fast fashion market mean designers are able to quickly react to the very latest trends. Denim is a

key aspect of any collection, whether as a go-to staple, trend -led must-have or forward, statement piece. Our comprehensive apparel key item coverage and dedicated product galleries evaluate each trend’s commercial value and longevity, giving you the best possible basis for your decision making.

This week, Fashion United readers get an exclusive look at three essential fast fashion denim trends. Athleisure Influences sees denim and sportswear come together for the ultimate on-trend hybrid while DecorativeDenim explores the ongoing interest in customisation. The Oversized Utility Jacket takes a classic silhouette and modernises it for the new season with fresh proportional play.

Athleisure Influences

The hugely influential sportswear and athleisure markets are informing the sports-inspired details being incorporated into denim. Relaxed silhouettes are enhanced with draw cords, sports panelling and functional utility, stylishly fusing two key wardrobe elements.

Athleisure Influences

Decorative Denim

Traditional jeanswear silhouettes are reawakened, elevated with studding, decorative embellishment and hand-customisation techniques that add a uniquely personal touch to staple jackets and jeans.

Oversized silhouettes and cut-off sleeves enhance the upcycled, vintage appeal.

Decorative Denim

The Oversized Utility Jacket

The classic denim jacket is scaled up for Fall Winter 2018-19 with oversized, masculine proportions and rounded, sloping shoulders for a relaxed feel. High function utility components develop orderly compositions; pocketing, top-stitching and a mannish handle broaden dimensions.

The Oversized Utility Jacket

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